P.M.I. Trading and Enterprise, Ltd, is Israel’s leading producer, marketer and distributer of branded leisure products for children and teens. P.M.I. was found by Boaz Dekel in 1997 as a subsidiary of the Bar Marketing and Distribution Group, Ltd. In 2009, Boaz Dekel bought the company (through Ogio Holdings, Ltd), and he now holds 100% of its shares.
Over the years P.M.I. has achieved a reputation as a market leader and trendsetter; it has a high media presence and espouses uncompromising professionalism. P.M.I. is financially stable and is rated AAA.
P.M.I.’s offices are in Tel Aviv. The offices are owned by Ogio Holdings, Ltd.
P.M.I. operates in three primary areas:
P.M.I. is the Israeli representative of some of the world’s largest toy companies, and imports the leading brands of toys. These toy companies include
| Giochi Preziosi – GP of Italy – The world’s fourth-largest toy company, with dozens of brands, including Gormiti, Stikeez, Dinofroz, In My Pocket and more...
| Ganz of Canada – the maker of Webkinz. Webkinz has had unprecedented success in Israel, selling over a million dolls, an impressive statistic relative to the size of the Israeli market.
|Vivid Imaginations – Britain’s largest toy company, which produces and markets Moshi Monsters toys, among others.
|Rainbow – An Italian toy and animation firm known throughout Europe for the quality of its products. Owners of the Huntik and Winx brands..
P.M.I. is an international force in the marketing of collectible items in general, and dominates the Israeli market in particular.
The company owns the Supergoal brand of soccer-related collectors’ albums and stickers, which it has been publishing annually since 1997. Supergoal is the leading collectible brand in Israel, selling millions of envelopes of stickers every year to local soccer fans. P.M.I. is the franchisee of the Israel Football Association and the Israel Football Players Association.
Every year P.M.I. publishes and markets over 40 titles of branded coloring and activity books for children featuring a wide range of popular characters. P.M.I. also produces dozens of branded student diaries, selling hundreds of thousands of units every year. Titles P.M.I. has issued recently include Power Rangers, Monsuno, Angry Birds, Gormiti, Moshi Monsters and more